♦ World Consumer Rights Day is observed every year on March 15 to raise awareness about the rights and needs of consumers worldwide.

♦ The day encourages people to stand up for fair treatment, demand respect for consumer rights and highlight market practices that harm consumers.

♦ World Consumer Rights Day was first observed in 1983, but its origins trace back to 1962. 

♦ On March 15, 1962, US President John F. Kennedy delivered a special message to the US Congress introducing the Consumer Bill of Rights.

♦ This marked the first time a global leader formally recognised consumer rights as an important public issue.