♦ The Government of India launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship initiative approved by the Union Cabinet on 12 November 2025. The MAS Intervention is being implemented under the NIRYAT DISHA sub-scheme of EPM and is aimed at strengthening international market access for Indian exporters, particularly MSMEs, first-time exporters and firms from priority sectors.

♦ The Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry of MSME and Ministry of Finance in coordination with Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards and other industry associations. 

♦ The MAS Intervention focuses on improving buyer connect and enhancing India’s presence in global markets through structured and outcome-oriented market access interventions.