♦ Union Minister for Environment, Forest and Climate Change, Bhupender Yadav, launched a nationwide mass mobilisation campaign ‘One Nation, One Mission: End Plastic Pollution’.

♦ This campaign highlights India’s unwavering commitment to environmental protection and sustainability, aligned with India’s flagship initiative—Mission LiFE (Lifestyle for Environment).

♦ The Key thrust areas of the Campaign:

♦ Awareness and Advocacy regarding Plastic pollution.

♦ Reduced Use and Generation of Plastic waste including Single Use Plastic.

♦ Manage Plastic Waste including Single Use Plastic through Segregation, Collection, Disposal and Recycling of Plastic waste.

♦ Promoting development of sustainable alternatives to single use plastic.