♦ NITI Aayog’s Women Entrepreneurship Platform and DP World, announced a joint initiative ‘We Rise - Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises’.

♦ This programme under the aegis of WEP’s Award to Reward (ATR) initiative, aims to help women entrepreneurs in India to scale their businesses globally through trade facilitation, mentorship, and strategic partnerships. 

♦ Under this ATR programme, women-led Micro, Small and Medium Enterprises (MSMEs) across India with high growth potential will be identified and mentored to expand globally.  

♦ Using its global logistics network and trade expertise, DP World will collaborate with WEP to design interventions that enhance the export readiness of 100 women entrepreneurs, enabling them to meet global trade requirements and strengthen business capacity.

♦ Selected entrepreneurs will also have the opportunity to showcase their products at Bharat Mart in Dubai—a global B2B and B2C marketplace within the Jebel Ali Free Zone (Jafza), providing Indian businesses with access to international buyers.